It’s hard not to get excited about an apology when it looks and sounds like this. Check out the latest work from our team and O.B. Tampons and see what happens when you enter your name.
Edit: O.B. created this apology for their users because they were temporarily off-shelf late last year.
What a week! Our work for Contagion made the Forbes list of best 10 ads of the year so far. Our clients also performed well at last night’s Advertising and Design Club of Canada Award Show. Our campaign for the Audi Quattro event picked up a merit in the Newspaper (Single) category and The ALS Society picked up a merit in the Display Advertising (Single) category.
We’re happy to announce that our work for the ALS Society was published in the Communication Arts 2011 Annual! Three of our banners were selected for the Online Advertising category.
First penguins, and now bacteria! We’re proud to announce that Ads of the World has awarded our work for Contagion a silver for “Best Ambient” this September.
QR codes. Are they effective? Perhaps (and no, I don’t really think this but let’s indulge for a quick second), because on one hand they are relatively inexpensive and they convey a progressive, tech savvy representation of any brand that uses them. People want to interact with the brands that interest them and many people want to do so utilizing newer technologies. Satisfying customers, potential customers and brand enthusiasts in this manner is very appealing for clients.
But of course there is the dreaded downside of things and I will take a little more than a quick second on this one. The best type of user experience is a frictionless experience and QR codes aren’t as tick-tack-toe as clients may at first think or want them to be. Creating a QR code for a campaign relies on two assumptions. The first is that the users have a compatible QR code reader or that they will take the time to download one. And the second is that the users will actually spend their personal cherished and oh-so valuable time scanning the code. Big assumptions.
Plus, what’s being offered or enticed, here? A QR code doesn’t communicate what you are about to experience and there are security issues that haven’t been realized. These codes aren’t humanly readable which means users will not know whether or not the place they are digitally being led to is safe. And don’t get any bright ideas here, but anyone with a little know-how can alter the code taking users to an unwanted place that could do potential viral harm to their brand new, just out of the box phone. Oh and one more thing – there is nothing memorable about a QR code.
So what’s the answer? In my humble opinion – shortened URLs or little earls as I like to call them. Little earls are much more likely to communicate your objectives in a simple, effective and memorable way. Little earls don’t require users to download apps to decode their meaning. People can read little earls with their own little-earl-reading eyes. And the user can receive at least a sense of where the little earl is taking them as well as what they are about to experience. For these little reasons, little earls are much more memorable.
Today we launched Closed Course, the world’s first interactive YouTube driving video! It’s a video that doubles as a video game. It’s two things! Like Branjolina. Or jeggings. Check it out! Play! Enjoy!
Of course, you could always try these moves out in a real A6 person by registering for the Audi driving experience at audidrivingexperience.ca
Watch our work come to life. Literally.
As part of the launch for the movie Contagion, our creatives Glen D’Souza and Mike Takasaki have taken over the windows of 409 Queen St. West. They’ve created a living petri dish, which is growing to reveal a pathogenic message. The live bacteria used in the installation includes penicillium, a blue/green mould, red/pink bacteria and the petri dish has been filled with nutrient agar gel.
The endangered African penguins have gone global! We’re proud to announce that Ads of the World awarded our Toronto Zoo TV spot a bronze for ‘Best Film’ in July.
Check out this book we worked on. It’s written by Margaret John and within only 1 week of being on Amazon.ca it’s at #6 on kids list.
One of the golden rules of advertising: To reach new markets, you must be prepared to update your packaging. To combat a 35% drop in cauliflower sales over the last 10 years, Tesco Supermarket interpreted this rule by working with a farm to grow varieties of the cauliflower in kid-friendly colours and sell them in rainbow packs in-store.
