73% of respondents in a study released last week by BMO Investments said that Canadians are interested in learning more about investment options. 

Easy enough to say, but education is a tricky deal. In most cases allocating time to learn is half the struggle, and the other half involves staying motivated enough to learn the content. A huge opportunity for the financial industry lies in gamification, particularly when the benefits can overcome motivational barriers and build more engaging relationships with customers. 

It uses “the oldest tricks in the book: providing instantaneous feedback, egging on the competition and rewarding even tiny steps of progress. Gamification assumes that the player isn’t especially motivated—at least at the beginning—and then provides barrels of incentives to ramp up that motivation” Forbes