Lowe Roche - Digital

It’s hard not to get excited about an apology when it...

Fri, 02 Dec 2011 17:09:00 -0500

It’s hard not to get excited about an apology when it looks and sounds like this. Check out the latest work from our team and O.B. Tampons and see what happens when you enter your name.

Edit: O.B. created this apology for their users because they were temporarily off-shelf late last year.

What a week! Our work for Contagion made the Forbes list of best...

Fri, 04 Nov 2011 16:20:51 -0400

What a week! Our work for Contagion made the Forbes list of best 10 ads of the year so far. Our clients also performed well at last night’s Advertising and Design Club of Canada Award Show. Our campaign for the Audi Quattro event picked up a merit in the Newspaper (Single) category and The ALS Society picked up a merit in the Display Advertising (Single) category.

We’re happy to announce that our work for the ALS Society...

Wed, 02 Nov 2011 10:37:03 -0400

We’re happy to announce that our work for the ALS Society was published in the Communication Arts 2011 Annual! Three of our banners were selected for the Online Advertising category.

First penguins, and now bacteria! We’re proud to announce...

Tue, 25 Oct 2011 14:56:00 -0400

First penguins, and now bacteria! We’re proud to announce that Ads of the World has awarded our work for Contagion a silver for “Best Ambient” this September.

QR codes. Are they effective? Perhaps (and no, I don’t really...

Mon, 17 Oct 2011 12:22:35 -0400

QR codes. Are they effective? Perhaps (and no, I don’t really think this but let’s indulge for a quick second), because on one hand they are relatively inexpensive and they convey a progressive, tech savvy representation of any brand that uses them. People want to interact with the brands that interest them and many people want to do so utilizing newer technologies. Satisfying customers, potential customers and brand enthusiasts in this manner is very appealing for clients.

But of course there is the dreaded downside of things and I will take a little more than a quick second on this one. The best type of user experience is a frictionless experience and QR codes aren’t as tick-tack-toe as clients may at first think or want them to be. Creating a QR code for a campaign relies on two assumptions. The first is that the users have a compatible QR code reader or that they will take the time to download one. And the second is that the users will actually spend their personal cherished and oh-so valuable time scanning the code. Big assumptions.

Plus, what’s being offered or enticed, here? A QR code doesn’t communicate what you are about to experience and there are security issues that haven’t been realized. These codes aren’t humanly readable which means users will not know whether or not the place they are digitally being led to is safe. And don’t get any bright ideas here, but anyone with a little know-how can alter the code taking users to an unwanted place that could do potential viral harm to their brand new, just out of the box phone. Oh and one more thing – there is nothing memorable about a QR code.

So what’s the answer? In my humble opinion – shortened URLs or little earls as I like to call them. Little earls are much more likely to communicate your objectives in a simple, effective and memorable way. Little earls don’t require users to download apps to decode their meaning. People can read little earls with their own little-earl-reading eyes. And the user can receive at least a sense of where the little earl is taking them as well as what they are about to experience. For these little reasons, little earls are much more memorable.

Today we launched Closed Course, the world’s first...

Thu, 06 Oct 2011 16:48:00 -0400

Today we launched Closed Course, the world’s first interactive YouTube driving video! It’s a video that doubles as a video game. It’s two things! Like Branjolina. Or jeggings. Check it out! Play! Enjoy!

http://youtu.be/HxB_m-evekY

Of course, you could always try these moves out in a real A6 person by registering for the Audi driving experience at audidrivingexperience.ca

The Lowe Down

Fri, 02 Sep 2011 08:59:36 -0400

To view our latest trends report, download the full PDF here

Watch our work come to life. Literally. As part of the launch...

Tue, 30 Aug 2011 12:31:31 -0400

Watch our work come to life. Literally.

As part of the launch for the movie Contagion, our creatives Glen D’Souza and Mike Takasaki have taken over the windows of 409 Queen St. West. They’ve created a living petri dish, which is growing to reveal a pathogenic message. The live bacteria used in the installation includes penicillium, a blue/green mould, red/pink bacteria and the petri dish has been filled with nutrient agar gel.

The endangered African penguins have gone global! We’re...

Thu, 18 Aug 2011 16:48:28 -0400

The endangered African penguins have gone global! We’re proud to announce that Ads of the World awarded our Toronto Zoo TV spot a bronze for ‘Best Film’ in July.

Check out this book we worked on. It’s written by Margaret...

Mon, 08 Aug 2011 10:31:13 -0400

Check out this book we worked on. It’s written by Margaret John and within only 1 week of being on Amazon.ca it’s at #6 on kids list.

One of the golden rules of advertising: To reach new markets,...

Wed, 03 Aug 2011 18:18:51 -0400

One of the golden rules of advertising: To reach new markets, you must be prepared to update your packaging. To combat a 35% drop in cauliflower sales over the last 10 years, Tesco Supermarket interpreted this rule by working with a farm to grow varieties of the cauliflower in kid-friendly colours and sell them in rainbow packs in-store.

Our third and final spot for the Toronto Zoo. Enjoy!

Tue, 12 Jul 2011 14:38:57 -0400

Our third and final spot for the Toronto Zoo. Enjoy!

Our latest project for the Toronto Zoo, SayItWithPenguins.com is...

Fri, 08 Jul 2011 14:18:09 -0400

Our latest project for the Toronto Zoo, SayItWithPenguins.com is now live! After cruising through the gallery, this is my favourite so far. Create your own and share it with us in the comments below!

After 30 amazing days of creativity by the Lowe Roche staff,...

Wed, 06 Jul 2011 21:43:00 -0400

After 30 amazing days of creativity by the Lowe Roche staff, what better way to end it than with some fireworks. I put this together over the holiday weekend using nothing more than a couple needles and a whole lot of black paper. Enjoy!

Day 30 of #30daysofcreativity: The final day is here! Our last...

Fri, 01 Jul 2011 13:01:27 -0400

Day 30 of #30daysofcreativity: The final day is here! Our last piece is straight from Beth’s sketchbook in time for the long weekend. Happy Canada Day everyone!

Day 29 of #30daysofcreativity: Bring on the summer tunes! Nery...

Thu, 30 Jun 2011 22:43:00 -0400

Day 29 of #30daysofcreativity: Bring on the summer tunes! Nery throws down a set with the djay app on his iPad

Day 28 of #30daysofcreativity: Nick captures a quiet moment at...

Thu, 30 Jun 2011 11:10:28 -0400

Day 28 of #30daysofcreativity: Nick captures a quiet moment at home with his sister and niece.

Day 27 of #30daysofcreativity: Our newest copywriter, Mike...

Wed, 29 Jun 2011 18:56:10 -0400

[Flash 10 is required to watch video.]

Day 27 of #30daysofcreativity: Our newest copywriter, Mike Greco, performs Have You Ever Seen The Rain? - recorded right here at our offices.

#30daysofcreativity: Naomi created this piece for Day 26 in a...

Wed, 29 Jun 2011 14:05:24 -0400

#30daysofcreativity: Naomi created this piece for Day 26 in a sculpture class. Her name is Rona.

The Lowe Down

Wed, 29 Jun 2011 09:01:57 -0400

To view our latest trends report, download the full PDF here