<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"><channel><atom:link rel="hub" href="http://tumblr.superfeedr.com/" xmlns:atom="http://www.w3.org/2005/Atom"/><description>When was the last time you heard someone extol the virtues of a brand completely un-prompted? 

Not recently? We thought so.

That’s why in this very new world we’ve created a very new way to work. We call it 366° thinking™ and it’s anything but the everyday.

Traditional advertising agencies like to promise 360° thinking. But what they’re missing in the end is the kind of work and the kind of thinking that gets to people. The kind of work that roots itself in popular culture. And it’s that extra six degrees of separation that’s sorely missing but is desperately needed to genuinely connect with today’s media crushed consumer.

As you’ll see here, it’s the kind of work that drives positive buzz, positive momentum and perhaps best of all, positive results.</description><title>Lowe Roche - Digital</title><generator>Tumblr (3.0; @loweroche-digital)</generator><link>http://digital.loweroche.com/</link><item><title>Polar Bear In A Snowstorm Puzzle is featured on Gizmodo today! ...</title><description>&lt;img src="http://24.media.tumblr.com/tumblr_l8e5oicfJA1qamtqeo1_500.png"/&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;Polar Bear In A Snowstorm Puzzle is featured on &lt;a href="http://gizmodo.com/5631912/polar-bear-in-a-snowstorm-puzzle"&gt;Gizmodo&lt;/a&gt; today!  We worked with The Toronto Zoo to create it and it’s available their gift shop.&lt;/p&gt;</description><link>http://digital.loweroche.com/post/1082318483</link><guid>http://digital.loweroche.com/post/1082318483</guid><pubDate>Tue, 07 Sep 2010 15:19:30 -0400</pubDate></item><item><title>Oh yes, we did go to the races!</title><description>&lt;img src="http://30.media.tumblr.com/tumblr_l86ru3wKYD1qamtqeo1_500.png"/&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;Oh yes, we did go to the races!&lt;/p&gt;</description><link>http://digital.loweroche.com/post/1059815087</link><guid>http://digital.loweroche.com/post/1059815087</guid><pubDate>Fri, 03 Sep 2010 15:37:15 -0400</pubDate><category>horse</category><category>race</category><category>lowe roche</category></item><item><title>Yes, we all want a sandwich.</title><description>&lt;a href="http://www.brightestyoungthings.com/articles/glenn-beck-a-demon-have-a-tea-party.htm"&gt;Yes, we all want a sandwich.&lt;/a&gt;</description><link>http://digital.loweroche.com/post/1048334542</link><guid>http://digital.loweroche.com/post/1048334542</guid><pubDate>Wed, 01 Sep 2010 11:52:53 -0400</pubDate></item><item><title>Got a chance to play with the new Arcade Fire music video for...</title><description>&lt;img src="http://28.media.tumblr.com/tumblr_l82qvcSCp61qamtqeo1_500.png"/&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;Got a chance to play with the new &lt;a href="http://thewildernessdowntown.com/"&gt;Arcade Fire&lt;/a&gt; music video for The Wilderness Downtown the other day.  Utilizing HTML5 and optimized for Chrome, this google experiment is an outstanding interactive execution and is making headlines everywhere.&lt;/p&gt;</description><link>http://digital.loweroche.com/post/1048238176</link><guid>http://digital.loweroche.com/post/1048238176</guid><pubDate>Wed, 01 Sep 2010 11:26:00 -0400</pubDate><category>music</category><category>video</category><category>interactive</category><category>google</category><category>chrome</category><category>arcade fire</category><category>the wilderness downtown</category><category>video</category></item><item><title>Not only was there tacos at lunch today, we found this great...</title><description>&lt;img src="http://28.media.tumblr.com/tumblr_l7z8v8zUc91qdw2u5o1_400.jpg"/&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;Not only was there tacos at lunch today, we found this great mash-up!&lt;/p&gt;
&lt;p&gt;Enjoy more at &lt;a href="http://albumtacos.tumblr.com/"&gt;albumtacos&lt;/a&gt; …from Smashing Pumpkins to Pink Floyd.&lt;/p&gt;</description><link>http://digital.loweroche.com/post/1043388035</link><guid>http://digital.loweroche.com/post/1043388035</guid><pubDate>Tue, 31 Aug 2010 14:14:43 -0400</pubDate><category>tacos</category><category>album covers</category></item><item><title>Over the weekend Foursquare hit 3 Million users. For...</title><description>&lt;img src="http://24.media.tumblr.com/tumblr_l7zce612we1qamtqeo1_500.png"/&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;Over the weekend Foursquare hit 3 Million users. For perspective, that’s just under the population of Montréal!  So while many people  flurried to find the “off” button in their facebook settings for Places,  others continued to sign-up and start unlocking achievements in their everyday  lives.  Foursquare vs. Places - who will win?  With the potential to  tap into over 500 million users on facebook —only time will tell. &lt;/p&gt;
&lt;p&gt;While you ponder  that, &lt;a href="http://4squareeastbay.wordpress.com/"&gt;here’s&lt;/a&gt; a group in Oakland, CA keeping the true spirit of old school  foursquare alive and well.&lt;/p&gt;</description><link>http://digital.loweroche.com/post/1038106216</link><guid>http://digital.loweroche.com/post/1038106216</guid><pubDate>Mon, 30 Aug 2010 15:20:29 -0400</pubDate><category>foursquare</category><category>LBS</category><category>Places</category><category>facebook</category></item><item><title>So that’s why the 400 was so slow this weekend…</title><description>&lt;object width="400" height="336"&gt;&lt;param name="movie" value="http://www.youtube.com/v/gHCxdlZ7G18&amp;rel=0&amp;egm=0&amp;showinfo=0&amp;fs=1"&gt;&lt;/param&gt;&lt;param name="wmode" value="transparent"&gt;&lt;/param&gt;&lt;param name="allowFullScreen" value="true"&gt;&lt;/param&gt;&lt;embed src="http://www.youtube.com/v/gHCxdlZ7G18&amp;rel=0&amp;egm=0&amp;showinfo=0&amp;fs=1" type="application/x-shockwave-flash" width="400" height="336" allowFullScreen="true" wmode="transparent"&gt;&lt;/embed&gt;&lt;/object&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;So that’s why the 400 was so slow this weekend…&lt;/p&gt;</description><link>http://digital.loweroche.com/post/1037363494</link><guid>http://digital.loweroche.com/post/1037363494</guid><pubDate>Mon, 30 Aug 2010 12:07:38 -0400</pubDate><category>video</category><category>funny</category><category>snail</category></item><item><title>(via ohkamp)</title><description>&lt;img src="http://26.media.tumblr.com/tumblr_l6v1t1z4Ys1qzcozio1_400.jpg"/&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;(via &lt;a href="http://blog.ohkamp.com/"&gt;ohkamp&lt;/a&gt;)&lt;/p&gt;</description><link>http://digital.loweroche.com/post/948747273</link><guid>http://digital.loweroche.com/post/948747273</guid><pubDate>Fri, 13 Aug 2010 16:15:06 -0400</pubDate></item><item><title>Email Attachments Are Bad for the Environment</title><description>&lt;a href="http://motherjones.com/blue-marble/2010/08/are-email-attachments-bad-environment"&gt;Email Attachments Are Bad for the Environment&lt;/a&gt;: &lt;blockquote&gt;
&lt;p&gt;Sending an email attachment of 4.7MB [..] creates as much greenhouse gas as boiling your tea kettle 17.5 times.&lt;/p&gt;
&lt;/blockquote&gt;
&lt;p&gt;&lt;img height="348" width="450" src="http://upload.wikimedia.org/wikipedia/commons/c/c8/Bernadotte_Wasserkessel.jpg" align="middle"/&gt;&lt;/p&gt;</description><link>http://digital.loweroche.com/post/943913179</link><guid>http://digital.loweroche.com/post/943913179</guid><pubDate>Thu, 12 Aug 2010 17:39:33 -0400</pubDate></item><item><title>DeviantArt’s Muro drawing app is pure HTML5...</title><description>&lt;img src="http://29.media.tumblr.com/tumblr_l6zq04TIeI1qamtqeo1_500.jpg"/&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;&lt;strong&gt;DeviantArt’s Muro drawing app is pure HTML5 Awesomeness!&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;The folks at DeviantArt, a website best known for hosting images of  fairies and vampires created by gothy art students, have debuted a new  browser-based drawing tool created entirely with web standards.&lt;/p&gt;</description><link>http://digital.loweroche.com/post/937101015</link><guid>http://digital.loweroche.com/post/937101015</guid><pubDate>Wed, 11 Aug 2010 09:40:52 -0400</pubDate></item><item><title>Mobile etiquette - an infographic</title><description>&lt;p&gt;&lt;a href="http://cellphones.org/blog/cell-phone-etiquette"&gt;&lt;img src="http://images.cellphones.org/etiq.jpg" alt="Cell Phone Etiquette" border="0" width="500"/&gt;&lt;/a&gt;&lt;br/&gt;Via: &lt;a href="http://cellphones.org"&gt;Cell Phones&lt;/a&gt;&lt;/p&gt;</description><link>http://digital.loweroche.com/post/932981801</link><guid>http://digital.loweroche.com/post/932981801</guid><pubDate>Tue, 10 Aug 2010 14:48:48 -0400</pubDate><category>mobile</category><category>etiquette</category><category>infographic</category></item><item><title>Watch the amazing time-lapse video from the Incredibites set in...</title><description>&lt;span id="video_player_932120802"&gt;[&lt;a href="http://www.adobe.com/shockwave/download/download.cgi?P1_Prod_Version=ShockwaveFlash" target="_blank"&gt;Flash 10&lt;/a&gt; is required to watch video.]&lt;/span&gt;&lt;script type="text/javascript"&gt;renderVideo("video_player_932120802",'http://digital.loweroche.com/video_file/932120802/tumblr_l6xxyrY6yg1qamtqe',400,225,'poster=http%3A%2F%2Fmedia.tumblr.com%2Ftumblr_l6xxyrY6yg1qamtqe_frame1.jpg,http%3A%2F%2Fmedia.tumblr.com%2Ftumblr_l6xxyrY6yg1qamtqe_frame2.jpg,http%3A%2F%2Fmedia.tumblr.com%2Ftumblr_l6xxyrY6yg1qamtqe_frame3.jpg,http%3A%2F%2Fmedia.tumblr.com%2Ftumblr_l6xxyrY6yg1qamtqe_frame4.jpg,http%3A%2F%2Fmedia.tumblr.com%2Ftumblr_l6xxyrY6yg1qamtqe_frame5.jpg')&lt;/script&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;Watch the amazing time-lapse video from the Incredibites set in LA!&lt;/p&gt;</description><link>http://digital.loweroche.com/post/932120802</link><guid>http://digital.loweroche.com/post/932120802</guid><pubDate>Tue, 10 Aug 2010 10:39:55 -0400</pubDate></item><item><title>Randy Knott just composed some lovely music for a special...</title><description>&lt;img src="http://30.media.tumblr.com/tumblr_l5kbr3ugEw1qamtqeo1_500.png"/&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;&lt;a href="http://www.randyknott.com/"&gt;Randy Knott&lt;/a&gt; just composed some lovely music for a special project here. He also happens to be showcasing work at the &lt;a href="http://www.resistorgallery.ca/2010/07/directors-showcase-2010-2.html"&gt;EC Directors Showcase&lt;/a&gt; next week. He’s a man of many talents.&lt;/p&gt;</description><link>http://digital.loweroche.com/post/811954820</link><guid>http://digital.loweroche.com/post/811954820</guid><pubDate>Wed, 14 Jul 2010 15:35:27 -0400</pubDate></item><item><title>From the Intern Desk: The Medium is the (E)Motion</title><description>&lt;p&gt;&lt;img src="http://media.tumblr.com/tumblr_l6a44i4qIj1qa4w0d.png"/&gt;&lt;/p&gt;
&lt;p&gt;There are many things that I could write about in this post. A lot of cool stuff happened in the last week, which I could probably go on and on about. But there is &lt;em&gt;one&lt;/em&gt; thing that stands out in my mind as the best experience during that time. It wasn’t that I got a chance to &lt;a href="http://digital.loweroche.com/post/777990919/some-audi-personnel-were-in-the-office-today-so-a"&gt;ride around town in luxury&lt;/a&gt;, or the &lt;a href="http://www.colingoodwin.ca/post/802538248/well-well-well-look-what-arrived-for-me-today-at"&gt;sweet hookup&lt;/a&gt; I got from Roots (both of which were awesome, by the way). It was something much simpler and intangible. It was the feeling I had when I saw a commercial of ours on television one night when I was with my girlfriend’s family. Yes, I have seen many of our print ads and web content “in the wild” since my time here began, but this was the first time I had seen an executed TV campaign that was started and completed since I joined the agency. The commercial was for the Polar Bear Exhibit at the Toronto Zoo, and is titled “&lt;a href="http://www.youtube.com/watch?v=JpVPIl5nGOs"&gt;Blubber&lt;/a&gt;”. And although I wasn’t directly involved with the creative, I still felt connected to the spot, as Sam and Jessica (the other interns) would bounce ideas and copy off me for my opinion and input. There’s really something magical about seeing an idea from beginning to end, especially on the medium of television. Yes, we’ve all seen the numbers of how traditional media (TV included) is on the decline, and how new media is on the rise, but there is a connection with the viewer that I believe can only be truly achieved through this method of communication (at least with &lt;em&gt;good&lt;/em&gt; commercials, and at this point in time anyway). So I thought I would share this experience with you, and if you’re in the ad business, you probably can relate to how I felt in that moment.&lt;/p&gt;
&lt;p&gt;Follow me on Twitter: &lt;a href="http://twitter.com/CocaColin"&gt;@CocaColin&lt;/a&gt;&lt;/p&gt;</description><link>http://digital.loweroche.com/post/811611342</link><guid>http://digital.loweroche.com/post/811611342</guid><pubDate>Wed, 14 Jul 2010 13:51:00 -0400</pubDate></item><item><title>This is pretty awesome - 1/6 scale Forza 3 Audi R8 - Paper...</title><description>&lt;object type="application/x-shockwave-flash" width="400" height="300" data="http://vimeo.com/moogaloop.swf?clip_id=5387457&amp;server=vimeo.com&amp;fullscreen=1&amp;show_title=1&amp;show_byline=0&amp;show_portrait=0&amp;color=00ADEF"&gt;&lt;param name="quality" value="best" /&gt;&lt;param name="allowscriptaccess" value="always" /&gt;&lt;param name="allowfullscreen" value="true" /&gt;&lt;param name="scale" value="showAll" /&gt;&lt;param name="movie" value="http://vimeo.com/moogaloop.swf?clip_id=5387457&amp;server=vimeo.com&amp;fullscreen=1&amp;show_title=1&amp;show_byline=0&amp;show_portrait=0&amp;color=00ADEF" /&gt;&lt;embed src="http://www.vimeo.com/moogaloop.swf?clip_id=5387457&amp;server=www.vimeo.com&amp;show_title=1&amp;show_byline=0&amp;show_portrait=0&amp;color=00ADEF&amp;fullscreen=1" type="application/x-shockwave-flash" allowfullscreen="true" allowscriptaccess="always" width="400" height="300"&gt;&lt;/embed&gt;&lt;/object&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;This is pretty awesome - 1/6 scale Forza 3 Audi R8 - Paper SuperCraft.  The stop-motion build is fun to watch too.&lt;/p&gt;</description><link>http://digital.loweroche.com/post/810896367</link><guid>http://digital.loweroche.com/post/810896367</guid><pubDate>Wed, 14 Jul 2010 09:45:55 -0400</pubDate><category>audi</category><category>R8</category><category>Forza</category><category>Paper</category><category>Model</category><category>SuperCraft</category></item><item><title>We here at Lowe Roche are blown away and excited about the...</title><description>&lt;object width="400" height="336"&gt;&lt;param name="movie" value="http://www.youtube.com/v/VogPUTdAkyU&amp;rel=0&amp;egm=0&amp;showinfo=0&amp;fs=1"&gt;&lt;/param&gt;&lt;param name="wmode" value="transparent"&gt;&lt;/param&gt;&lt;param name="allowFullScreen" value="true"&gt;&lt;/param&gt;&lt;embed src="http://www.youtube.com/v/VogPUTdAkyU&amp;rel=0&amp;egm=0&amp;showinfo=0&amp;fs=1" type="application/x-shockwave-flash" width="400" height="336" allowFullScreen="true" wmode="transparent"&gt;&lt;/embed&gt;&lt;/object&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;We here at Lowe Roche are blown away and excited about the future prospects after seeing this firefox 4 DEMO of a flight simulator in browser. It’s built using HTML5 Audio,  WebGL and Javascript. For the non-technical that’s a lot of cool 3D stuff.&lt;/p&gt;</description><link>http://digital.loweroche.com/post/782195923</link><guid>http://digital.loweroche.com/post/782195923</guid><pubDate>Wed, 07 Jul 2010 16:15:00 -0400</pubDate><category>html5</category><category>webgl</category><category>moz10</category></item><item><title>Some Audi personnel were in the office today, so a few of us...</title><description>&lt;img src="http://26.media.tumblr.com/tumblr_l55jyhwN5H1qamtqeo1_500.jpg"/&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;Some Audi personnel were in the office today, so a few of us were lucky enough to &lt;strike&gt;see&lt;/strike&gt; experience a beautiful new, fully loaded, 2011 A8. &lt;strong&gt;Wow&lt;/strong&gt;, what a car!&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Update&lt;/strong&gt;: If you would like to view a gallery of 30 photos, click &lt;a href="http://gallery.me.com/c.goodwin#100016"&gt;here&lt;/a&gt;. (Please excuse the poor iPhone picture quality, it doesn’t do this vehicles justice.)&lt;/p&gt;</description><link>http://digital.loweroche.com/post/777990919</link><guid>http://digital.loweroche.com/post/777990919</guid><pubDate>Tue, 06 Jul 2010 16:08:00 -0400</pubDate></item><item><title>Qualcomm demos augmented reality and peer-to-peer tech, tries to...</title><description>&lt;object width="400" height="254"&gt;&lt;param name="movie" value="http://www.youtube.com/v/hXtq1qBMLIw&amp;rel=0&amp;egm=0&amp;showinfo=0&amp;fs=1"&gt;&lt;/param&gt;&lt;param name="wmode" value="transparent"&gt;&lt;/param&gt;&lt;param name="allowFullScreen" value="true"&gt;&lt;/param&gt;&lt;embed src="http://www.youtube.com/v/hXtq1qBMLIw&amp;rel=0&amp;egm=0&amp;showinfo=0&amp;fs=1" type="application/x-shockwave-flash" width="400" height="254" allowFullScreen="true" wmode="transparent"&gt;&lt;/embed&gt;&lt;/object&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;Qualcomm demos augmented reality and peer-to-peer tech, tries to punch cellular gaming’s block off!&lt;/p&gt;</description><link>http://digital.loweroche.com/post/777068609</link><guid>http://digital.loweroche.com/post/777068609</guid><pubDate>Tue, 06 Jul 2010 11:07:28 -0400</pubDate></item><item><title>Create an instant oil spill anywhere on the...</title><description>&lt;img src="http://25.media.tumblr.com/tumblr_l552ut03Lv1qamtqeo1_r1_500.png"/&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;Create an instant oil spill anywhere on the internets…&lt;/p&gt;
&lt;p&gt;&lt;a href="http://weneed.acleanerfuture.org/"&gt;&lt;a href="http://weneed.acleanerfuture.org/"&gt;http://weneed.acleanerfuture.org/&lt;/a&gt;&lt;/a&gt;&lt;/p&gt;</description><link>http://digital.loweroche.com/post/776883136</link><guid>http://digital.loweroche.com/post/776883136</guid><pubDate>Tue, 06 Jul 2010 09:59:00 -0400</pubDate></item><item><title>HD web?</title><description>&lt;a href="http://ajaxian.com/archives/the-death-of-the-pixel-as-we-know-it-the-new-dpi-web"&gt;HD web?&lt;/a&gt;: &lt;p&gt;&lt;img src="http://aralbalkan.com/images/retina-vs-regular.png" alt="regular dpi -vs- high dpi" width="450" height="383"/&gt;&lt;/p&gt;
&lt;p&gt;ajaxian.com recently posted a guide on how to deal with the iPhone’s new high resolution screen. With a slew of new devices slated for release all touting 300+ DPI resolutions, are we now at the dawn of a web HD era? How will designers take advantage of the extra pixels?&lt;/p&gt;</description><link>http://digital.loweroche.com/post/776791197</link><guid>http://digital.loweroche.com/post/776791197</guid><pubDate>Tue, 06 Jul 2010 09:23:00 -0400</pubDate><category>html5</category><category>300dpi</category></item></channel></rss>
